Natasya Aulia - Product Designer

About

A highly skilled Product Designer with a Bachelor's in Interaction Design, possessing a proven track record of driving end-to-end digital strategy, enhancing user experiences, and delivering measurable results across leading financial and e-commerce platforms. Expertise spans user research, prototyping, design system development, and AI-backed software design, consistently delivering high-impact solutions that improve efficiency, reduce costs, and increase user engagement for millions of users.

Work Experience

Product Designer

PC Financial

Sep 2024 - Present

Toronto, Ontario, Canada

Built a scalable design system for the website redesign. Defined tokens, components, and interaction patterns to improve accessibility (AODA/WCAG), achieve brand consistency, and improve future workflow efficiency for both developers and CMS content owners.
Established our first design system documentation format to communicate product design requirements and CSS considerations, enable seamless developer handoff, and ensure accurate implementations, partnering with Product Managers and Engineers.
Utilized AI-powered code generation tool to rapidly prototype microinteractions, iterate on ideas, and accelerate technical feasibility check.
Created 10+ custom illustrations and animations, including page loaders and product illustrations. Collaborated with the Design Manager to establish a cohesive imagery style and visual language.
Integrated the product application flow into the PC Financial banking app, reducing the drop-off rate by 30% and increasing the application submission rate by 27%.
Worked closely with the design manager to introduce the first design team approval workflow to ensure a collaborative design environment and high-quality output.

Product Design Intern

Loblaw Digital

May 2023 - Aug 2023

Toronto, Ontario, Canada

Shipped 4 features for a customer service support tool and an inventory management tool to eliminate reliance on third-party applications. Partnered with QA Analysts to write interaction and visual design acceptance criteria.
Proposed the north star design for an AI-powered e-commerce management software, accelerating collection creation process for Joe Fresh and Shoppers Drug Mart.

Product Design Intern

Intuit

May 2022 - Aug 2022

Toronto, ON, Canada

Developed and launched a product-choosing upsell flow experience for the TurboTax mobile app, impacting over 800,000 users in Canada. Increased the user retention rate by 20% during upsell flows.
Designed and prototyped a 0-1 browser-based tax form auditing tool used by Intuit’s tax experts worldwide, increasing auditing speed by 35%.

Marketing Design Intern

Humi

May 2021 - Aug 2021

Toronto, Ontario, Canada

Designed and implemented new landing pages for the marketing website using Webflow, leveraging its visual development environment and built-in CMS to publish and manage blog content efficiently.

Education

Interaction Design

Sheridan College

Sep 2020 - May 2024

Oakville, Ontario, Canada

Skills

UX/UI Design

UX Design
Interaction Design
Visual Design
Prototyping
Wireframing
Design System
Information Architecture
Motion Design

Tools & Technologies

Figma
HTML/CSS
Javascript
WebGL
Origami Studio
Illustrator
Photoshop
After Effects
Spline
A-Frame
Tableau

Research Methods

User Interviews
Usability Testing
Contextual Inquiry
Affinity Maps
A/B Testing
Competitive Analysis
Data Visualization